Cadbury Dairy Milk Silk
We have been involved with the premiumisation in the chocolate industry in 2010 with Cadbury Dairy Milk launching ‘SILK’- it’s premium offering. The eat experience/ritual has always been a very important part of our experience planning – no matter what medium or channel.
Over the year we have helped Silk carve a niche in the premium chocolate category by discovering consumer who today swear by the brand and are true loyalists.- Silkaholics.
The success of the Silk brand made way to expanding its portfolio and as Candid we not just launched but created seamless Omnichannel experiences for its variants like Bubbly, Silk Oreo, Silk Oreo Red Velvet & Silk Hazelnut through Sales boost programs in Modern Trade & General Trade, Dessert corners in Malls, Digital occasion based films on iconic days like Boyfriend Day, Valentine's Day etc.
Silk Valentine’s day campaigns have successfully generated stories of love every year through different channels like Digital Content, Blogger Interaction & Meets, Roadshows, Malls, Multiplexes, POS etc.