UBER

Uber when it decided to enter India, already had competition in the form of not just other app based aggregator but Radio cabs & local transport as well. While Uber was busy with localisation of it is service offerings, we were focused at building their Driver Network and at the same time driving demand for their existing as well as new service offerings through seamless Omnichannel activation.

Over the years we have created seamless experiences from building and engaging the Uber driver community at national level to strategizing and executing the World Cup activation in multiple cities, from hosting Uber Super Day pan India to successfully executing Drive To Win campaign for the drivers, Candid and Uber have come a long way.

We during the course of our partnership with Uber have collaborated with social media influencers for their campaigns, introducing Virtual Reality Gaming, converted parking lots into parks for a social media campaign, engaged drivers through AR technology and community platforms and much more.